When it comes to keyword ranking, it’s important to adopt the right strategies. Unwittingly following outdated or wrong advice can do more harm than good. Especially, when you are aspiring to rank for more keywords, your strategies will be diverse and you cannot focus on a single keyword. Here are a few aspects to bear in mind while increasing ranking for multiple keywords.
Steps to Enhance Site Ranking for Multiple Keywords Prioritize User Experience over Search Algorithms
As search engine algorithms are constantly updating, the struggle to stay relevant at all times is real. But according to the experts of SEO services, search engines prioritize user experience over anything else. Therefore, if you are looking to increase your ranking, focus on your target users. In turn, your efforts will automatically satisfy the search engines’ criteria.
The best practices to offer a top-notch user experience include the following:
Make sure that the keywords appear organically and don’t affect readability.
Avoid using too many keywords in your content.
Create distinct landing pages targeting different keywords instead of throwing them on a single page.
Optimize page loading speed.
Create grammatically sound, informative, and high-quality content that satiates users’ queries.
Ensure your website’s responsiveness and accessibility. For instance, use alt tags for images so that blind people can understand the content of the image.
Pay Attention to Site Architecture
Keyword ranking is not only about publishing content with relevant keywords. Your website architecture plays a significant role in this. It’s important that your website has a logical structure that groups the pages and content into topic clusters. Proper site structure helps the users easily navigate the site. Further, it helps the search engine bots easily crawl and index the site.
As your business grows and you include more web pages in your site, it’s important to maintain the right structure. A single continuous feed of everything you ever post will only overwhelm the crawlers and the users. Therefore, define categories, menus, and topic clusters.
This is where internal linking plays a crucial part. Internal links are the hyperlinks that navigate users from one section of the site to another. These help users find relevant content that they want to check out next.
While linking, it’s important to select the right anchor text. There are five types of anchor texts:
Exact match anchor text: It uses a keyword that matches the page you are linking to.
Partial match anchor text: It includes the variation of a primary keyword, comprising one or two words of the primary keyword used on the page you are linking to.
Generic anchor text: It is a generic phrase, not a keyword.
Branded anchor text: The anchor text uses the brand name.
Naked link: Here the URL is used as the anchor.
Not sure how to take care of all these things? Consider engaging professional digital marketing services to get a comprehensive solution.
Don’t Lose Track of the Current Keyword Ranking
While looking and optimizing for new keywords, the worst possible thing that can happen is losing the current keyword ranking. This occurs if you don’t create enough content on the keywords you were already ranking for.
Remember, keyword ranking fluctuates every moment. Therefore, don’t be content to win a top spot on the SERP. You never know when a single technique of your competitors can get them a higher rank. Therefore, stay relevant at all times.
You can use a tool like Google Analytics to monitor the performance of the keywords. The moment you see a drop in the existing keyword ranking, be warned and work some more on those.
We understand that it’s not possible to create one content after another if you have a plan to scale your business. Thanks to professional content marketing services, you need not worry about a thing. Hire professionals and get your job done.
Make Use of Visuals
Images and videos are a great way to boost engagement. You can also expect to win rank with the images and videos. For instance, the visuals can rank in Google Image or Video searches on their own. That way, they can increase organic traffic.
Make sure to optimize the images and the videos following the best SEO practices. Also, the use of keywords must be minute here. You never know when these visuals help you rank for keywords.
Wrapping Up
Before closing, we want to remind you that ranking for keywords is important if you can obtain relevant organic traffic. Therefore, instead of rushing after lots of keywords, it’s important to select the right set of keywords that can translate well for your business.