If you are planning to design a business brochure, you must be wondering how to maximize sales with it. After all, creating and distributing sales brochure aim towards that! Also, it’s not only about instant sales. If your marketing brochure produces a poor impact, it will affect your sales in the long run.
Today, we will explore some effective tips to design a business brochure that will help to maximize your sales. From the copy to design tips - we will cover it all.
Effective Brochure Design - A Guideline
Analyze Your Customer Base
Before designing your brochure, make sure to evaluate your customer base. What is their age group? Which problem do you seek to solve? Why should they buy your product or engage your service?
Finding an answer to all these questions will channelize your efforts in the right direction. As you can understand, the brochure of a care home will be very different from a fitness training centre. You should know the pulse of your audience before creating the brochure.
Create Engagement
Once you analyze your audience, it’s time to plan a brochure that is engaging and encourages people to interact with your business.
According to the experts at a reputed brochure design company, inspiring curiosity is the best way to engage them. And you need to do this right from the front page.
Start with addressing a pain point of your potential consumers and go on to explain how you can help them. Here are some sales-boosting elements you can add to the brochure:
Are you introducing a new method or technology?
Is your product or service more cost-effective than others?
Are you giving any special offer?
What advantage do you have over the competitors?
Highlight these in your brochure.
Inspire Credibility
If you want to drive more sales, inspiring confidence among the potential customers is a step you cannot afford to overlook. For instance, including a client testimonial gives the audience social proof of your service or products.
Now, we know that a brochure has limited space, and it may be tricky to include customer feedback. Nevertheless, it’s essential. If required, highlight a few of your products/services or create a small copy. But make sure that you have adequate space to feature at least two customer testimonial.
If you have received any credential or award, display that in the brochure. In case you have worked with esteemed brands, make sure to feature those at the end of the brochure.
As you can understand, these little elements are more important than elaborating about your product/service. Let your previous works speak volume of your quality.
A Compelling Headline
The headline is the first element that leads people to check out the rest of the brochure. Make sure to write in the most appealing manner. Also, make sure to address your customers’ concern in the headline. It will encourage them to check out what you are offering.
Here’s a headline of a real estate company brochure: “Get Your Dream Home Within Your Budget”.
This is a catchy and concise brochure headline. Such a headline encourages potential customers to check out the entire brochure and may even lead them to interact with the business.
You can also use power words like free, quick, easy, exclusive, etc.
Use Graphics that Your Audience Cares About
If the headline is one pillar that triggers people’s attention, graphics is another pillar that encourages people to find out more about your business.
Suppose you own on-demand delivery business. Your brochure can show an image of a cartoon delivery boy riding a bike with a parcel. It can also show a real image of a delivery person handing over a parcel to the customer. Both of these can be appealing to the viewers. However, an image of your office won’t suit here!
As you can understand, the graphic should offer a visual representation of your service. You can engage professional brochure design services to experiment with unique and effective ideas. With long experience and efficiency, the experts can give you perfect ideas for designing a brochure.
Lead People to Take an Action
An effective brochure design follows the AIDA model - Attention, Interest, Desire, and Action. It’s not enough for a brochure to be catchy and compelling to grab people’s attention, evoke interest and a desire. Without a specific action, the objective of a brochure doesn’t meet.
If you want your brochure to boost sales, it’s your responsibility to lead people to take action. After you establish a need for your product/service and address your potential customers’ concern, make sure to include a call to action.
You may ask them to visit your website, place an order online, visit your store/centre, or give you a call. This will guide people to take action, so eliminate anything that may evoke confusion. Make sure that the CTA is direct and noticeable.
Create a Sense of Urgency
This is a smart strategy to boost sales opportunity instantly. The more time passes, people’s interest and desire will fade. If you don’t want to risk that, consider giving a special discount or free gift that is valid on or before a specific date. This will create a sense of urgency and encourage people to act now.
This is a hack we learnt from the experts of digital marketing services. Try it in your brochure design - after all, a brochure is a marketing tool.
Make It Easy to Respond
Imagine this. You have successfully evoked people’s interest and they are on the verge of contacting you. Now, they don’t find a way on the brochure to interact with you and skip it.
Scary? Yes, it is! So don’t make that rookie mistake!
Make sure that your business name, website URL, and phone numbers are easily visible. You can also add a QR code that people can scan to avail of an offer on your website or physical store.
Further, it’s better to create a digital brochure since many business communications are conducted on the digital platform these days. Make sure that the email ID, website URL and social media profiles are clickable on the digital brochure. It will enhance users’ convenience.
Here are some more tips for creating an effective brochure design.
Following the above-stated points will help you to create a brochure design that aims at maximizing sales opportunity. We hope you have found the tips useful. Feel free to share your thoughts.