Logo plays a crucial role in developing a brand identity. As a business owner, you must pick a logo that syncs with your brand image and instantly reaches your audience. Thanks to the experiment of the logo design company professionals, there are various types of logo available in the contemporary industry. Some of the examples include monogram logo, wordmark logo, brandmark logo, combination logo, and emblem logo.
Today we will briefly discuss these so that you can pick your favourite! Keep reading.
Types of Logos as Outlines by the Leading Logo Design Company
1. Wordmark Logo
This is one of the classic logo examples. Usually, companies with short names prefer to use a wordmark logo. Without any illustration and symbol, typography becomes the centrepiece of the visual. Naturally, logo designers play with the typefaces, spacing, colour, and shape to create a unique brand style.
You may engage professional logo design service providers who can experiment with the wordmark logo to create any style ranging from artistic, playful, educational, comic, or serious.
Examples: Google, Coca-Cola, The New York Times
2. Combination Logo
A combination logo is created by joining a wordmark with a symbol. It is often preferred by the business owners for its flexibility.
For example, while engaging a digital marketing services, you may want to shorten the logo to use only the initial. You may also choose to use only the symbol depending on the advertisement platform. For instance, you may find in short marketing spaces, Spotify logo displays only the sound wave symbol while in a larger space, it displays both the symbol and the name. Facebook’s F is another classic instance of this!
Depending on your choice, the symbol may appear at one side, on top, inside, or below the text. Only ensure that the overall design looks attractive.
Example: Adidas, Spotify
3. Monogram Logo
A monogram logo may contain 1 to 4 letters but usually, it displays a company’s initials. Of course, the design of the initial has to be eye-catchy and somewhat different from the rest of the letters. Nevertheless, it needs to be easily readable.
You may seek assistance from the professionals at any logo design company India to create this key part of the logo. After all, this is what makes the logo memorable.
Example: HBO, Chanel’s C, McDonald’s M
4. Brandmark Logo
Such a logo is a standalone symbol or image. It can be an abstract shape or represent a real object, such as Apple’s logo.
This type of logo doesn’t display the company’s name. That’s why small start-ups don’t always prefer to use this. Nevertheless, an appealing and unique brandmark logo can turn people’s eyes and create a great brand identity in a short time period.
Of course, you need adequate logo design expertise to create a stunning brandmark logo. We recommend you to engage a professional logo design company to create this kind of logo.
Example: Nike, Apple
5. Emblem Logo
An emblem logo has a vintage appeal and is often used to create a sophisticated and classic brand identity. Mostly, such logos are circular in shape. From crests to seals and badges – emblem logos can display various designs.
However, remember that an emblem logo has an intricate design as multiple elements are compressed into it. That’s why make sure to design a scalable logo that can be effectively used on social media platforms or business cards.
Example: Jerimiah Benson Photography
Conclusion
Your logo will be used both on the digital and print media. So ensure that the colours and elements of the logo look equally appealing on any platform and space. Instead of designing a clumsy logo with too many elements, it’s better to create a minimalistic logo that instantly draws people’s attention and communicates your brand message. You may check out these neuro design principles to design a trendy, attractive, and impactful logo.
What’s your take on this? Which type of logo is the most appealing according to you? Comment below and share your thoughts.