A study by Standford Web Credibility Research found that more than 75% of people determine the credibility of a business on the basis of its website design. Therefore, it’s not enough to build a random template-based website. You need to go some extra miles to make your site attractive and conversion-driven.
Let’s take a look at some essential components for a successful corporate web design.
Corporate Website Design: A Guide
Clutter-Free Navigation
A corporate website is rich with numerous web pages. It’s important to ensure a clear navigation path so that people can easily complete their desired action.
Don’t randomly lead people from one page to another. Create a logical site structure so that important information is accessible without any delay. It will also help the search bots easily crawl and index the web pages.
Clean and intuitive navigation includes a sticky menu, contact information, descriptive labels, and so on. If you are not sure how to implement these, seek assistance from a professional website design company.
Call to Action
To continue the previous discussion, there’s no point in leading people randomly from one page to another. Ensure that they can convert from any and every page. A CTA is your agent here to accomplish that.
Segment a single webpage into multiple sections and place a CTA in each section. That way, people don’t need to scroll infinitely to the bottom to click the CTA and convert.
The call-to-action must have a clear direction. Use statements like Click Here, Join Us, Shop Now, Watch the Video etc. That way, the users will be aware of what they can expect on clicking the CTA.
Social Proof
With so many competitors around, social proof can be a distinguishing factor to earn the users’ trust. Maintain transparency by featuring some client testimonials on your web page.
You can also integrate your brand’s social media profiles into your website. That way, people can check out your posts and how people are interacting with them.
If you avail of digital marketing services, this is a must-do since your marketing efforts will be presented in front of a wider audience. Remember, your brand should enjoy a coherent presence on the web and your website & social media profiles should offer an integral experience to the users.
Mobile-Friendly
As of the first quarter of 2021, mobile devices generated 54.8% of global website traffic (source: Statista). As you can understand, mobile-friendliness is a must-have for a website these days.
Make sure your site is optimized for thumb since people mostly operate through their thumbs while accessing a website from mobile devices.
Here are some crucial tips to make your site responsive. Some of these are highly technical and you need relevant expertise for that. Therefore, it’s better to engage professional website development services to make your site highly responsive.
SEO Content
High-quality content is a part and parcel of a successful website design. Make sure that all the important information is presented above the fold.
Take time to optimize the content from an SEO perspective. From meta title and description to the web page content - everything should be well-optimized. It will help to improve the website’s rank on the Search Engine Result Page (SERP) and drive more organic traffic.
A great strategy is to create a blog section and write articles related to your business niche. Pay attention to optimizing them with relevant keywords. This will help to enhance your brand authority. For better results, consider engaging professional SEO services. With extensive on-page and off-page SEO efforts, the experts will help to enhance your site rank.
Track Efforts
Always remember, no web design is the ultimate and there is always a scope for improvement. Integrate an analytics tool into your website and track how far people are scrolling, from where they are landing on, how many of the visitors are converting, which page has the most and least conversion rate, at which point most people are bouncing, and so on. These insights will help you to properly optimize the site.
Also, keep an eye on your competitors’ sites. While you need not copy every element on their site, if you find something innovative, consider equipping your site with a similar feature.
We hope the guide has helped you to understand how to design a successful corporate website. Don’t waste your time. Get started right now.