Not many of you might know, but the total number of people using smartphones just crossed three billion in December 2020. Given this feat, there could not be a better time to write on the importance of having a mobile app for businesses. Look, mobile apps are not just for big enterprises because the interest to invest in mobile app development services is growing among small and mid-sized businesses as well.
If you want to tap into the growing market of smartphone users, your mobile app strategy should be on point. Remember, an opportunity lost by you is an opportunity gained by your competitors. Who would want that to happen? None! So, the faster you take actions, the better it is for the growth of your business.
And should you need some final convincing before making that big decision, you are in the right place. Here, we discuss the top reasons why you need a mobile app for your business now. Let us dive deep!
Providing Value to Your Users
On average, people spend over three hours on their smartphones every day. Now, that’s a lot of time! How do you plan to cut through the noise and dominate the screen time of your target audience? Yes, having a mobile app will help you a great deal! But care should be taken to make it fast, light-weight, and feature-rich. Remember, no amount of good content will help if your app is slow and hard to use. So, get the basics right, and then you can move to other factors.
To enhance user engagement, you may include features such as personalised push notification, in-app messaging, location-based app recommendation, and gamification. If you have created an app that’s worth your users’ time, you can certainly gain an edge by delivering value to your audience.
Building Brand Loyalty
Once you have captivated your app users with top-notch functionalities and features, it automatically gives rise to customer trust and fuels the process of brand building. It is alarming to note that 66% of businesses saw a decline in customer loyalty for not having an app (smallbiztrends.com). Therefore, creating a customer-focused app is essential for your business to thrive.
Thinking how to get started? We’re here to help. To make your audience connect with your brand, you should harness the potential of personalised content. That will show you care and are willing to develop a long-term relationship with them.
Along with telling them what you want to, you should also not forget to consider what your customers have to say. Integrate in-app feedback forms in your app and enable the users to share their feedback and reviews. These data will help you analyse and cater to your business in a better way.
Serving as a Marketing Channel
You may promote your mobile app through social media and other channels out there, but don't forget your app in itself serves as a marketing platform. As one of the best mobile app best practices, offering discounts through push notifications is a great way to interact with customers without involving a third-party. Or do you have any other information that you want to tell your customers? Your app can bring all such details to the fingertips on your customers.
From additional services or exclusives to incentives like birthday gifts and complementary products and services – let your app do the promotion and bring customers for your business.
Having said so, we would like to remind you that building a robust app is not a cakewalk. To reap the benefits we’re discussing here, you should get in touch with a top mobile app development agency India.
Improving Sales and Revenues
According to a report, the app store user spending may touch $157 billion globally in 2022 (appannie.com). If you want to be a part of this boom, now is the time to build an app. While push notifications are a great way of connecting and sharing information with your customers, you may also add multiple payment options so that they can use any as per their convenience.
Added to that, you must ensure that your checkout process is easy to follow and complete. It will motivate the users to complete the order and come back again for the next purchase. Also, to drive greater ROI, you can consider setting in place a referral system wherein your current users can get incentives for sharing your app within their social circle.
Gathering Data for Better Service
You may think you have rolled out a high-performance app, but how do you know your customers' reactions to it? This is where app analytics comes into play!
Integrated with built-in advanced analytics, the mobile app will help you gather data, drive customer-focused marketing, track customer behaviour, and offer data-backed insights to improve ROI for your business. To keep up-to-date with these data is important because it will let you understand if you’re putting your efforts in the right place. With these insights, you can channel your resources in the right direction and improve customer retention and engagement rates.
Needless to say, you have to hire an expert team of professionals who can enrich your mobile app by adding such first-rate features and analytics. After all, getting the best team to provide you with necessary support is half battle won.
Closing Thoughts
When the whole world is benefiting from mobile apps, you must ensure that your business does not get left behind. To stay ahead in the digital race, staying relevant is the end all and be all. Even if you have created a robust website, you can’t afford not to have a mobile app in the digital era. So, are you finally convinced of investing in an app? Get into the action and make your business easily accessible to your users. We wish you the best!