One of the most important things on every business owner’s mind is the amount of traffic that they are getting. A steady flow of visitors to your website signifies that your web property is one of the prime destinations among the online populace.
But is enough traffic good enough?
Just having a high volume of visitors to your site does not automatically translate to good business. You may be getting thousands of visitors every month, but that does not necessarily mean an equivalent amount of revenue.
So, instead of just tracking the number of visitors getting to your websites, you should also be paying a close attention to your conversions.
What Are Conversions? Can digital marketing services be of help?
A conversion signifies any visitor who has completed a desired action on your website. This can be a purchase, signing up for a newsletter, or even subscribing to your blog. A successful conversion indicates that the visitor is a potential lead who can be converted to a loyal patron for your business.
However, the task of achieving conversions is easier said than done. According to an article by amazonseoconsultant.com, the global conversion rate across industries in 2018 averaged at around 2.35%. This figure itself bears testimony to the fact that getting your users to convert is no mean task. For this very reason, digital marketing services worldwide dedicate a huge amount of resources to finding new ways of improving conversions and boosting business.
And one of the best ways to drive greater conversions is to utilise the power of user behavioural analytics.
How Behavioral Analytics Can Help Drive Conversions
Why is it so very difficult to drive conversions? Most SEO services agree that the reason conversions are so hard to achieve is because, notwithstanding the great advances we have already made in the fields of artificial intelligence and machine learning, human behavior is still a complex mix of multiple factors that are very hard to quantify and analyze. However, user behavioral analytics aims to do just that.
Using behavioral analytics you can gain an understanding of how your visitors engage with your website, how they navigate through your content, and what their reactions are to individual parts of your web property. Careful, meticulous analysis of each behavioral metric allows you to gain an in –depth understanding of what really goes on in your users minds when they interact with your business.
These insights can then be used by you, or your internet marketing agency India, to optimize your conversion process and get more customers. User behavior analysis can help boost your conversions in multiple ways. Some of these are discussed below.
Improving User Experience
Careful analysis of the behavioral patterns of users on your website can help you to gain an understanding of how your users navigate your site. A comprehensive roadmap that lays out your visitors’ path of movement through your site can open up a host of insights.
Using this data you can understand which parts of your website are working the best, which to improve, and which may actually be responsible for driving away customers. Get rid of those right away, and take steps to improve the user experience. This will undoubtedly lead to better conversions.
Presenting Personalized Recommendations
Understanding how users navigate your site can also open up a range of avenues for presenting personalized recommendations. If your website has a search feature for products, then you can carefully study the search patterns of your users to determine which products and/or services are the most popular. Then, you can ask your Top SEO agency to create personalized promotions or even separate landing pages for boosting the sales of the same.
Creating Targeted Marketing Campaigns
A thorough understanding of the browsing patterns and purchase preferences of your site visitors allows you to create complete profiles of your users. This helps you to segment your users into actionable demographics based on categorical parameters.
This allows you to run targeted marketing efforts to help increase your conversion rate. Such pinpointed campaigns are sure to perform better than run-of-the-mill trial-and-error marketing.
And This Is Just The Tip Of The Iceberg…
One thing is for certain: you can never be too complacent about your conversion rates; they can drop without a warning. Proper user behavioral analytics can help to improve and hold your conversion rates at desired levels in many, many ways. User Behavior Analytics requires careful analysis of a complex range of parameters, which, if done correctly, can yield effective results. And if all this seems too much to do, consider hiring a professional Digital Marketing Agency India to do the job for you